Giving back
Cheerios supports fight against childhood hunger
To help support children facing hunger during the COVID-19 pandemic, Cheerios is donating $1.3 million to No Kid Hungry, a national campaign focused on ending childhood hunger in America.
Increasing access to nutrition
The announcement was made during the latest episode of “Reunited Apart,” Josh Gad’s YouTube series that reunites casts from iconic films. The episode brought together cast members from “The Lord of the Rings” to reminisce about the franchise and recreate memorable moments for its fans.
“Every episode of Reunited Apart showcases one of the many incredible charities working to provide necessary resources during these difficult times,” says Gad. “Thanks to Cheerios, we were able to make our Lord of the Rings episode extra special by announcing a $1.3 million donation to No Kid Hungry! This donation, in addition to contributions from our viewers, will be used to support kids facing hunger in the wake of COVID-19.”
Prior to the pandemic, nearly one in seven kids in the U.S. lived in hunger. And many of those kids relied on free and reduced-priced breakfast and lunch that they received at school.
Today, due to record unemployment rates and new financial stressors, it’s estimated that one in four kids now could face hunger because of the pandemic’s impact.
This donation will provide critical support to No Kid Hungry’s efforts to feed children today and in the months to come.
“No Kid Hungry is equipping communities with the resources they need to make sure that the kids and the families in those communities have what they need to thrive,” says Jill Davis, chief revenue officer, No Kid Hungry. “And with a partnership with a brand like Cheerios, and with a donation of this size, we can go further faster.”
This donation is another example of Cheerios’ mission to help increase access to nutrition.
“While we are thrilled to partner with No Kid Hungry to make such a meaningful donation, this is bigger than just Cheerios,” says Kathy Dixon, senior manager, brand experience, Cheerios. “Giving kids access to a nutritious breakfast is not only part of the Cheerios mission, but it’s part of the General Mills cereal division’s purpose. Helping these kids is the right thing to do and taking meaningful action against food insecurity is something we can all take pride in.”
In his episode, Gad also shared how viewers can join the Cheerios “CheerRing” to inspire acts of good in their communities.
“Positivity is contagious and during this time, we all could use a little cheer,” says Dixon. “The CheerRing is an invitation to consumers to share an inspirational message to spread positivity to those who need it most.”
To join the “CheerRing”, tag @Cheerios on Facebook, Twitter, and Instagram and share an inspirational message using #GoodGoesRound.
For those who would like to support No Kid Hungry to help feed those in need, you can donate at NoKidHungry.org/Cheerios.